PiQ delivers actionable insights for social media marketers and community managers. Who in your community is influencing the rest? What are they talking about? What topics are they influential in? PiQ answers these questions, and more.
Through the PeerIndex API, you can programatically access our influence graph. Your API key provides access to millions of users of the social web, including their contextual influence and activity-audience-authority (AAA) scores.
People-centric social analytics
Many social analytics platforms have surfaced to help marketers achieve social ROI. However, they are message-centric, not people-centric. PeerIndex enables marketers to segment and engage their social community through understanding the individuals rather than using simplistic message tracking.
Influence programs - at scale
Brand marketers currently have no effective way to execute proactive influence programs without extreme manual effort. To enable brands to scale their influencer engagement, PeerIndex has developed advanced algorithms to identify their influencers and how they should engage with them.
The Science of Influence
Influence is about much more than follower counts on Twitter, or the volume of content shared on social platforms. It is about the ability to drive conversations and actions, and needs to be measured in context. PeerIndex's data science capability processes over 100m signals per day to do just that.
Align your social strategy
When many brands started building their social communities, there was a lack of insight tools and experience to make sure the new community aligned with overall brand goals. Times have changed, and PiQ applies proprietary analytics to your social community to answer questions like:
- Do your follower demographics match your target audience?
- Is your content interesting and engaging your community?
- How high is the quality of your social following?
Optimise your performance marketing
Keywords have become expensive. Whether it's Google, Facebook or Twitter - buying desirable terms will burn a hole into your marketing pocket quickly. Imagine you knew what your best customers are currently talking about outside of the traditional keywords, and could buy these terms cheaply?
PiQ gives you actionable recommendations for the keywords and people you should target - think outside of the keyword box.
Boost your content marketing
PiQ's advanced filtering tools let you drill down into what your different follower segments are interested in, so you can tailor your content accordingly. And with daily email alerts, you won't miss out on any trending news either.
Finally, an analytics product that gives you clear recommendations for what content you should produce. No more digging in Excel charts or fiddling with pivots. Simply more content recommendations than you can shake a stick at.
Find your key influencers
Not all Twitter followers are created equal - that's no secret. But who are the influential people in (and outside!) your community in the context that matters to your brand? Here's where you use your PiQ.
Use the tried-and-tested influence segments already in the product, or create custom segments to find the people that will turn the needle.