Building Powerful Relationships with
PeerIndex Opinion Leaders (POLs)

PeerIndex Identifies the Topic Authorities

In the past eighteen months, reports continue to report that customers trust brand recommendations by friends and family found on social media. [1] [2]

And social media is not just at the moment of publishing, but long after the opinion has been made - part of the "exhaust data" that we leave in our social media surfing wake.

As a business, you have long understood the need to identify and reward the authorities and opinion-formers relevant to your industry. Prior to the Social Web, this list was a known quantity of a few dozen journalists and tastemakers.

In today's socially-networked world, authority is much more widely spread and often more difficult to discern. Through their social actions on the Social Web, individuals are demonstrating their expertise — and building reputation and social capital.

Like any opinion leader, these individuals are important to your business.

PeerIndex Perks

• Understand the community interested in your category

  We will help you build a custom topic around your business interests. Within a few days, we will have identified thousands (or in some cases tens of thousands) of people in your custom topic community.

• Identify the PeerIndex Opinion Leaders within the community

  Our unique PeerIndex Scoring Algorithm will segment this topic community; allowing you to identify the community members who are the most authoritative and have the greatest impact.

• Engagement with the PeerIndex Opinion Leaders to build a rapport

  Each POL has their own PeerIndex profile, which will help you understand who these authorities are and what they care about.